Hello,
I'm Joyce Isleta.
My story as a designer started when I was a high school yearbook Editor-in-Chief. After college, I worked as a yearbook sales representative for 5 years — teaching photography, layout design, and journalism. One day after listening to feedback about a yearbook design program, I realized I wanted to work on creating digital products and making them better for the people using them.
To learn how to build products, I immersed myself in UX coursework, articles, podcasts, and books. I love working end-to-end on products and prototyping micro-interactions. I enjoy mentoring new designers, and volunteering on projects that benefit underrepresented communities.
Life outside of design: I come from a big Filipino family and originally grew up in Hawaii. In my free time, I love watching competitive cooking shows, playing board games like Settlers of Catan, and babysitting my 5-year old nephew. I volunteer in the community by helping small businesses and family with photography.
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Resume
UX WORK EXPERIENCE
Senior Product Designer (Feb 2023 - Present)
Wayfinder - Remote
Primary product designer for Edutech web application. Led UX design for an updated assessment tool, Waypoints. Utilized usability testing and worked with developers to iterate on product features. Supported marketing team with promotional materials; utilizing Adobe InDesign and Adobe Premiere.
UX Engineer (Aug 2021 - Feb 2023)
Optum Financial - Remote
End-to-end product design for healthcare finance products. Led UX design for a new, universal checkout feature and iterated on legacy health benefit sites. Utilized usability testing and worked with developers to iterate on designs.
Lead Product Designer (April 2022 - Feb 2023)
Campus Dive - Remote
Led research and product design for a new, startup college application program. Helped create a design system, developed wireframes, and recruited/mentored design interns to contribute to the project.
Group Critique Facilitator (Mar 2021 - Present)
Designlab - Remote
Host critique sessions for UX students and provide design feedback for capstone projects. Provide resources and examples to further students' design education.
UX Designer (Jan 2021 - June 2021)
USAA - San Antonio, TX/Remote
Update interface design for a customer-facing tool to utilize new design system. Conduct usability tests for new version. Sync and document Sketch library components for an internal management tool. Meet with team daily in Agile ceremonies.
Visual Designer / UI Designer (Aug 2020 - February 2021)
StreamCaptain - Remote
Help with visual design and UI design work for their game - StreamRaiders. Weekly posts for social media marketing, iterating on Game UI and presentation deck designs.
EDUCATION
(Sept - Dec 2020)
DesignLab - UX Academy
440+ hours of user experience coursework
(Aug 2010 - Dec 2013)
The University of Texas at Austin
Bachelor of Science of Advertising
(Summer 2012)
Red McCombs School of Business
Business Foundations Accreditation
Top Skills
Visual Design
Prototyping
Wireframing
Presentations
Tools
Figma
InDesign
Photoshop
Illustrator
After Effects
Premiere Pro
Sketch
InVision
OTHER WORK EXPERIENCE
Digital Marketing Consultant (Sep 2019 - April 2020)
RevLocal - San Antonio, TX
Met with local businesses to sell digital marketing services. Helped small business owners understand SEO and paid advertising. Provided retail photography for client websites.
Yearbook Sales Representative (Aug 2014 - May 2019)
Walsworth Yearbooks - Los Angeles, CA
Serviced over 50 schools by teaching graphic design, journalism, photography and printing principles. Sold publishing services and doubled my territory in two years.
AWARDS
- Top New Orders in 2017 & 2018
- Top 10 New Volume in 2017 with $121,000
- Sales Growth Achievement Award in 2018
Graphic Designer (Jan 2013 - Mar 2014)
CanWe Studios - Austin, TX
Produced marketing materials such as business cards, e-mail templates and infographics. Created a bus wrap design for promotional efforts at the SXSW festival in 2013 and 2014. Sponsors for bus included Shiner Beer, Dr. Dre Beats and Zico.
Articles
Online webinar interview; I discussed how to overcome imposter syndrome as a new designer, networking advice for landing a job, and how to make relationships with recruiters work for you.
Tutored for 21 sessions with new designers. I share how my meetings were formatted and my discoveries on design learning disciplines.
After creating content for my social profiles with these challenges, Adobe XD's Twitter account took notice and also shared my work.